THE VICTORIA REVIEW
Karen Miller came to work at Victoria Custom Gates just as the pandemic was in the middle of the second wave last Fall. She’s excited to be celebrating her 1-year anniversary with the organization as their marketing contractor.
Karen shares with us that the passion and dedication each and every member of the team brings to the table and delivers on every project the company is trusted with, inspires her to do her best work every minute of every day.
She goes on to tell us that the company decided to specialize in custom designed and fabricated metal gates of all shape, sizes and purposes because it combined functional practicality, with design and an artistic flare that other metal fabrication projects don’t necessarily support in the same way.
In the beginning, it took a bit of time for the company to build a reputation and get their name out there. But the talent and commitment the team puts into every single component of every design and project started speaking volumes about quality of the work produced, the consistency of staying in budget, and so importantly – coming in ahead of a deadline.
Karen says “We were just catching our stride as an organization when COVID appeared and forced most of the workforce to be working remotely from home. Our metal fabricators and welders were included in this scenario if they had access to their own fab shop. It allowed us to be easily social distanced for those that still came in to the shop to work.”
When asked about how they were able to keep attracting new business through the door, she shares “Online marketing. Plain and simple. We had to learn it. Sure, we had a website, but it was only a website. It really did nothing but sit there and look pretty.”
She goes on to state “we found someone to make it a workhorse for us and bring in potential business that may have walked through a showroom door.”
When asked how she sees the influence of the internet continue to be a driver in their business, Karen tells us that “it’s here to stay. We’ve come to understand the power an effective web presence can have on our bottom line.”
An ideal customer for Victoria Custom Gates is someone who is seeking one of the best welding shops Victoria BC, for a company that can provide the best possible solution through design, functionality and fabrication skills. Imagination is the only limit. What our customers can dream up, our custom design and fabricating teams will bring to life.
Why would someone choose us over one of our other talented competitors? I think that there is a heck of a lot of great talent available to choose from, however the level of care, attention, and respect that our team delivers to each and every one of our valued customers is unsurpassed. It’s that simple.